TikTok is introducing a new feature that allows them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the platform announced that it currently hosts over 1 thousand million AI-generated clips.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale rollout. This development aligns with a rise in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding channels on a popular video site primarily display content made by AI. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
“We know from our community that many people appreciate content produced via AI tools, including computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, depending on their own choices,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its network identified as made with AI. In total, over 100 million videos are added to the platform daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the level of AI content they watch by opening the content preference feature in the app and picking AI-made media. Further subjects that are already be modified under the tool include current affairs, style, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate content makers to identify lifelike artificially created content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any realistic artificial content that is unmarked can be removed under its terms of service.
Furthermore, the service will henceforth apply an artificially created label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This measure is aimed to stop users from trying to circumvent the tagging system.
Educational Initiatives
The company is also launching a two million dollar educational fund for professionals and organizations to create learning resources about using AI responsibly. This initiative will assist non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, during discussion over intentions to cut jobs for numerous safety staff in the United Kingdom. It is planning to cut hundreds of positions in its trust and safety division in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content before it gets reviewed by staff. The company stated a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to intervention by its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is where a extensive automated help is really helping us process content quickly.”
